Well...first post in this blog...
This Saturday sat through a quiz after a long time in which
I was not participating whatsoever. So to avoid boredom jotted down all the
questions to put it out here for the general well being (as if I care ;) )
Prelims was 20 questions long and was common for both Tata
and Non-Tata Track. Questions were as:
(Answers at the end)
1. It was an invention by John Walker in 1825.
Samuel Jones copied and patented it under the trade name Lucifer. What is this
product range? (Hint: Found in Indian kitchen; Hint 2: Also found in Indian
poojaghar)
2. Which business classic is dedicated to “greatest
marketing strategist the world has ever known – Klaus Von Clausewitz”?
3. Which european soccer star and Giorgio Armani’s
friend owns two Armani boutiques in Kiev? (Hint: Spelling doesn’t matter as
difficult to spell)
4. In which organization or ‘club’ are customers
called GMs or gentil members (nice members) and staff members GOs or gentil
organisateur (nice organizers). (Hint: this is a big tourism club in asia)
5. Whose Award winning campaign was this?
6. What was started in 1946, when a young
businessman named William Rosenburg opened Industrial Luncheon Services, which
provided food and snacks to Boston Area Factory Workers?
7. Economicst and demographer Alfred Sauvy in an
article published in the French magazine L’Observateur on August 14, 1952
coined this term referring to certain parts of the world. (Hint: It was related
to Asia)
8. During mughal rule in Northern India, a city was
comprised of Qasbahs and Ganjs. If Qasbah is a small town in countryside then
what did Ganj mean? (Hint: Dariyaganj is still a good example of this)
9. Used loosely from the 15th century to
refer to gold producing regions of West Africa. It is also a British gold coin
produced in tower mint from 1664 to 1813. What is this word?
10. Identify this engineer: (Hint: He had problem
with another legendary engineer during his time)
11. Thomas Sutherland, the Hong Kong Superintendent
of the peninsula and Orient Steam Navigation Company proposed the foundation of
a bank on “Sound Scottish Principles”. Which bank?
12. ADCB is a diversified full service bank with
over 50 branches in its own country and 2 branches in India in Mumbai and Bangalore.
It has tagline “long live ambition”. Which city is it headquartered in? (Hint:
Work out from ADCB if CB stands for
commercial bank)
13. Jack Cohen was a pilot in World War 1. After war
he used demob money to buy and sell surplus groceries. What brand was created
in 1924, when cohen bought tea from a supplier? (Hint – its a retail giant)
14. A particular profession in London has been found
to have bigger brains in UK according to a study conducted. It is suggested
that this is probably due to their intense study for 2-4 years to pass a test
called The Knowledge. Which specific profession?
15. Identify. A revered family name from 19th
century.
16. An airline launched a new brand platform called “Hello
Tomorrow” to position itself as the enabler of global connectivity and
meaningful experiences. Which airlines? (Hint: It has one of the largest market
share in Indian International Air Travel?
17. True North is an unchanging and true point on a
gyro-compass. Which management consultancy company has its founder in 1973 created
this company with guiding principle of True North – “our unswerving commitment
always to do the right thing by our clients, our people, and our communities”.
18. This company entered home entertainment and TV
Industry in 2012 with Uppleva range after suggestion by a customer that normal TVs
do not suit their furniture. Which company?
19. With twitter handle ‘sparker’ who joined
twitter in 2011 with the first tweet. “Sorry Zuck. I had to do it.
(Actually@scooterbraun made me do it.)” (Hint: one of the founders of Facebook)
20. Which luxury brand is associated with short film
“A Therapy” shown in the pic below.
Answers:
1. Matchstick
2. Marketing Warfare
3. Shevchenko
4. Club Med
5. Lego
6. Dunkin Donuts
7. Third World
8. Marketplaces
9. Guinea
10. Nicolas Tesla (Was absurdly simple with the
hint)
11. HSBC
12. Abu Dabhi
13. Tesco
14. London Cab Drivers
15. Dwarkanath Tagore
16. Emirates
17. Bain and Company
18. IKEA
19. Sean Parker
20. Prada
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