Friday, July 26, 2013

Book Review: The Unbearable Lightness of Being by Milan Kundera

I was not feeling like writing book reviews from a long time now. But how can I miss writing on this wonderful masterpiece. I saw someone reading this book in a train and we had a chat on what this book is about. The way he described it, I felt it was like a Kafka dark novel but he assured me it is more readable. Now I feel lucky to have heeded his advice.

First of all I was bamboozled by the way this novel was written. It follows a third person narration with a lot of philosophical thoughts, observations and opinions of the narrator interspersed in it. Not only narrator but the characters of the novel also keep on making brilliant philosophical comments and raise mind-boggling observations. I have to give some examples here as no matter how hard I try my words will fail me to describe the beauty:
"People usually escape from their troubles into the future; they draw an imaginary line across the path of time, a line beyond which their current troubles will cease to exist. Tereza saw no such line....."
"What happens but once might as well not have happened at all."
"When the heart speaks, mind finds it indecent to object."
" There is no particular merit in being nice to one's fellow man..... We can never establish with certainity what part of our relation with others is due to......constant powerplay among individuals."

And I can go on and on. I found gems on every page.

The book's plot is about a couple where the guy used to love his wife a lot but couldnt control his longing to have physical relations with his many mistresses. The story is intertwined with communism and one another couple involved in infidelity. But do not at all expect the book to be erotica. It is a pure philosophical artwork which makes u thinking at the end of every chapter. On the topic of infidelity also, the author tried to develop a thought process on how physical involvement was not at all similar to the emotional attachment of the protagonist to his wife. Also the book has parts which give you chill like in "1984 " about the Big Brotherly nature of government in communism.

Overall I think no one should miss this book. I definitely want to read it again and rethink over the various thoughts highlighted in the book.

Friday, June 28, 2013


उनकी रांहो में बैठे समय रुक क्यू जाता है
पर उन्हें अपने काम से लगाव भी कुछ ज्यादा है।
इन आँखों को उनकी गैरहाजिरी पर रोष आता है
क्यों न आये आखिर आज मिलने का जो  वादा है।

सिलसिला यह जो शुरू हुआ है तेरे मुस्कुराने से
डर लगता है इस दिल को उनका यादें बन जाने से ।
यू तो यादें भी तेरी काफी हसीन है ज़माने से
पर क्यों लगता है जन्नत मिलेगी मेहेज़ तेरे आने से। 

Friday, June 21, 2013

My Musical World

I remember there was a question in the old-forgotten-orkut profile page – What are five things you cannot live without? Not very sure what I actually answered then but I am sure books and music were pretty much there. If you ask me today the other three will be phone, laptop and iPad (I know how materialistic). Anyway so I am going to write about my only pure passion – music. I don’t even consider my other hobbies to be as passionate or even as pure as music has been to me. I always tell my friends that I think of myself to be a mercenary. I am always focused relentlessly (at times even robotically) on getting better. Almost all of my time is spent on work, books, reading, sports and exercise – each of these activities I do for the sole aim of getting better physically, mentally or monetarily. I watch movies, TV series or any other time-pass is just a break from the bigger agenda. To a large extent meeting new people and old acquaintances is for knowing something more. In all this pursuit for perfection, music is the only thing of which I did not expect anything, did not feel anything else but love and could not leave it for anything in the world. It has been my solace in troubling times, my friend who shared my happiness and gloom with equal ownership and a teacher who exposed me to poetry, art, beauty and never experienced emotions. So on this eve of world music day I will write about the two aspects that I love about it – ability to transcend into different world and poetry.

A few years back I happened to witness a painting by an artist focused on women’s different avatars and problems at her exhibition. While staring at that painting I suddenly went into a very gloomy, emotional phase and then into a deep thought about the issue at hand. I was close to tears at a point of time relating that painting to people in my life. That night thinking about that incident I defined in my own terms what an art is. To me good art is any form of expression which can transcend you to different world, make you feel what you weren’t feeling before that and probably not even related to your current state of affairs. And good music does exactly that to me. I listen to Yellow by Coldplay and I can feel love for a non-existent girl being single, I listen to Mumma by Kailash Kher and I start missing my mom while working at office or when I come all exhausted from long day and I am all charged up after grooving to any Linkin Park song. Try listening to This is Home by Switchfoot and feel as if you have just died and it is you singing that song or can you feel the slow life from your grandpa’s perspective while listening to Gran Torino by Clint Eastwood & Jamie Cullum. The range of emotion is endless and if only I had a song to feel everything possible.

And poetry…ah…where do I start in that!! Don’t we all want to use the perfect word in our conversations, at least in the conversations that matter? And I so envy and also admire the lyricists who end up touching us so deeply. I am a very impatient reader and if left to read poetry on my own I think I would find it very hard to finish something. Because of music I have had good fortune to witness the work of poets like Irshad Kamil, Prasoon Joshi, Javed Akhtar and Gulzar sahib. Most of the English songs that I love, I have been amazed by the level of maturity and depth in their lyrics. I guess our musical cultural background makes us relate good lyrics to slow songs like gazal, sufi and soft soundtracks and fast numbers are more equated with mindless words. In English track I have found some amazing word play with very fast numbers in rock bands like Creed/Linkin Park or rappers like Eminem. Good music improves the beauty of a good poem further and I understand that it’s a shame that many a good poetry is undiscovered because of the bad music associated. I do not want to highlight examples of amazing poetry as I am sure we all have witnessed that but I request that next time you like a song just find out who has written it. Lyricists go so unappreciated and singers hog all the limelight.

Happy World Music Day and Happy Listening!!

Tuesday, June 18, 2013

Book Review: Getting Past No by William Ury

Being recently introduced to the books related to negotiation, I feel more enlightened about how human mind works and how emotions play a role in its working. Negotiation is a game where human mind and emotions are at their peak and hence gives more insight into our behavior. What makes negotiation important is that at the end of this there is a decision which has to come out and that decision is going to determine who is going to get what! But a sharp person looks much beyond the simple how-much-I-get question. He knows that much more is at stake in a negotiation – your future relationship with the other party, your reputation/perception as a negotiator and the benchmark for any future negotiation. And what happens when the other party is not ready to listen at all and is hell-bent on getting what it wants?


Getting Past No is answer to this problem but first I will advise you to read Getting to Yes as it sets basic but very effective guidelines for all negotiations. You might very well be doing something wrong and that is why the other side is stubborn because of being genuinely concerned. The author has stated that there are five parts of the strategy of getting past no – going to the balcony, stepping to their side, reframing, building them a golden bridge and using power to educate. Out of that the first three are corollaries of the basic guidelines set in the amazing book “Getting to Yes” and that’s why didn’t impress me much. But the last two parts were uncovered in that book and amazingly clear in this one. Your opponent needs a respectable face to show to whomever he is going to answer about the negotiation. And if that is not the case then the person has high chances of not budging from his stance. So it will help if you can show your opponent how this deal will look good to his boss/coworkers/friends/wife. Also too often we try to use our power to threaten the opponent in accepting what we want. This might work or might not work but in either case your future relationship is spoiled already. There is a graceful way of showing your opponent what will be the consequence if they don’t agree and if he is clear and convinced about it then it is safe to walk out. If he is ready to face the consequences then your threat might not have worked also and this also gives him time to think and come back to you.

I do believe that everyone should be reading the two books mentioned above and also Difficult Conversations . These books will invariably help you in every aspect of your life and will make you a more mature human being. Difficult Conversations and Getting to Yes are the results of Harvard Negotiations Project and the quality of language and advice speaks for itself. Happy Reading!!

Wednesday, March 13, 2013

Book Review: Man’s Search for Meaning by Viktor Frankl

Before starting this book, I thought the book would be another story how author suffered through holocaust and concentration camp. I don’t mean that story of somebody’s suffering is not worth reading, but it is not a read which leaves you with nice feeling during and after the end. But I was in for a surprise this time. Firstly only the book’s first half deals with the story of concentration camp and other half is about author’s psychological theory hence derived. Secondly, even in the first half the author just does not give a simple account of what happened but a psychological analysis of the people, system and the events which was very interesting.


There are quite a few amazing tidbits I found in the story about concentration camp. The author tells how certain jews were selected to do most of the administrative and controlling work in concentration camps and those jews were more cruel, apathetic and sadistic then the officials themselves. There is an account where the author tells that prisoners could buy few things from the money they got from doing certain laborious jobs. Most of them chose to buy bread from that money to stay fit because unfit people were not sent to gas chambers. The moment anybody has given up hope on surviving, he would be buying cigarettes from the same money and instead enjoy the short-term pleasure of smoking. Here author built up the preface that those who had a “why” to live found their “how” to live and anybody who wasn’t able to find meaning to this suffering just gave up.

It is interesting to note that Viktor Frankl has been one of the first credible counter-voices to Freudian psychology. Before Frankl Freud was psychology and psychology was Freud. But Frankl has given two strong arguments against two of the theories of Freud. First theory that he disregarded is that the man is the product of its environment and it has scarce control over what he becomes. Frankl quotes one of the statements of Freud that all the men might look different but keep them hungry and you will see that they all are one and the same. But Frankl goes on to explain that still in that situation man has control over its actions as seen by him closely during his camp years. There were saints, crooks, pessimists and optimists amongst inmates who acted very differently. The second theory of Frankl that the Man is in search of meaning and that meaning gives him happiness. This is in contrary to the belief of Freudian school of thoughts which focused on past to search for reason for unhappiness and Frankl sees the answer of happiness in future. Overall it’s a must read. I will recommend it to anybody and everybody.

Thursday, February 28, 2013

Book Review: Conversations with Millionaires by Mike Litman

If I would have read the book, it would have made it in my books-i-didn’t-finish shelf in few pages only. Good God!! I listened to the audio book and to say that I was mesmerized would be an understatement. Well, this is not any regular audio-book which is just a rendition of the content, it is the collection of the original radio interview recordings which led to this book. You have to listen to Mike Litman hosting radio show to understand how mediocre and numb Indian radio hosts are. He is so full of energy, well-read and smart that even some of the TV hosts would not be able to match up by his side.


Ah, coming to the content side of the book. Well if you take nine cheap self-help books having the most promising names from any of the railway station bookstand and bind them together, it will not be very different from the current book. The millionaires selected for this book are not any millionaires or even the most successful millionaires – they are the millionaires who are into motivational-speaker-and-self-help-books business themselves. And all throughout the interviews they are establishing how their work is groundbreaking and how they are better than others into this business. By the time you reach fourth or fifth part, you are already sick of their know-it-all-achieved-it-all attitude. Come on man, you are not Bill Gates or Larry Page!! Have some humility.

The ‘millionaires’ are divided into two parts – those who coach about success and others who profess about financial freedom. You can definitely skip the former guys but you can still go through the latter if you have not read any books like Rich Dad, Poor Dad. Overall, I highly recommend giving this book a skip as well. Maybe you can listen to one or two interviews of Mike Litman to understand to what extent he is better than the rest. Continuously two bad books is making me want something meaty now – have high expectations from the body language book I am reading.

Book Review: The Dip by Seth Godin

The Dip is a book about quitting or not quitting depending on where you lie. I am not quite sure what significant I got out of the book. The part where he explained why you should be the best and how there are disproportional rewards for being number one was really good. So was the part where the difference between active perseverance and passive sufferer was highlighted. But all else was very generic. The fact that you should quit when it is right time rather than keep on hanging or similar stuff about when you should be perseverant – I mean we know all these stuff already, dont we? There are few good pointers about when you shouldn’t quit – when long term seems better than short term. I believe I expected more out of the book – something thought provoking. Maybe that’s what happens when marketing writer tries to venture into behavior psychology with few of his observations. But probably my views are so because I went through the abridged version and that too an audiobook. I recommend you can give this book a skip.

Monday, February 18, 2013


It was the same old world
Things haven't changed really
But 'unfamiliar' is the word
When I look around slowly

They say happiness is a pursuit
Then why I don't wanna go anywhere
There are thousand possibilities
But where have you gone my fear

Why suddenly I feel complete
When I am sure I saw a void
I thought of it as so many things
But I forgot its also a Polaroid

Sunday, February 10, 2013

Book Review: Good to Great by Jim Collins

This book is about 11 companies who made a leap from “Good” to “Great” and what caused them to make that leap. And what is the definition of Great? Continuous 15-years highest stock market returns is the definition author uses of which I was highly skeptical about. I am sure there can be many other data and non-data points like Revenue growth, Innovations and Self-disruptions made by the company that can be used or even a longer time horizon wouldn’t hurt. Except this reservation of mine, I liked the way the book is researched and the conclusions are drawn. The book is divided into nine chapters and each chapter is about the common things that the research team found in the 11 companies and did not find in the other non-great companies.

The book makes an interesting read definitely. Though I did not find it ground-breaking but I am sure in 2001 when it got published it must have been. I would give 4 stars to the book and put it in “Can-Read” category. 

How to Read More?

I so wanted to write a “How-To” for a long time but was not finding the right topic of expertise. Well I am not one of the most voracious, versatile and learned readers. Not even anywhere close. I do admire the likes of Churchill for whom a book a day was the norm. But I do read a lot, specifically non-fiction. Maybe a few good fictions like Fountainhead, White Tiger here and there but non-fictions for the most part. And I have been fairly regular in my quest for knowledge as there was no point in past 8 years when I did not have a book with me. So here are some pointers from me for all those who wish to read more but somehow not able to:

1. Why to Read: Before starting any new habit it is extremely important to understand the need for that habit. You cannot find the desire and the will to persist in the habit without being clear why you want to do it. For me, it is simply the quest to know more, to get varied point-of-views and at times to get inspiration. For some of my friends, it is the beauty of literature, the thrill of a suspense novel or to get out of the triviality of everyday life. Find your own reason but do it for sure because if won’t you will give up post few books!!

2. What to Read: Again some part of the answer to this will come out of your why-to-read but here is what has worked for me marvelously – NECESSITY or rather RELEVANCE. I have found myself continuously reading because the books I read kept on answering the questions my life posed at those very moments. For example, most recently I read books on e-commerce and negotiations when I joined Amazon because that is what was needed of my job; I read on entrepreneurship when I almost started my own company; I read various books on emotions and psychology during tough phases of my life and I read biographies of sportsperson in the sports I suddenly have grown my interest. I would not be able to read a book on philosophy today but when I was questioning my theological belief system I did read on atheistic philosophy. I am sure this will be as applicable to non-fictions as well. Your reading can depend on what you want to feel – romantic, thrilled, peaceful or sympathetic. Or even what you want to know more about. For example, Arthur Hailey completely decodes one industry in one book and has bestseller novels like Airport, Hotel, Wheels etc.

3. Audiobooks: As Descrates said “The reading of all good books is like conversation with the finest men of the past centuries”. Those conversations just come more alive when you are listening to an audiobook. Imagine Dalai Lama telling you about philosophy in his own words. You have to listen to him speaking to understand how his voice brings life to all those words you read in the book. His serene, calm, sympathetic voice with the utmost sincerity has the highest possible impact. But my argument for audiobook is primarily not because of the impact of the book but the convenience. I have started reading while I am driving, walking, gyming or doing chores. My responses in those moments are so automated that I do not need my full concentration there and rather can listen to an intelligent mind speaking. There are two concerns that people raise when I suggest them audiobooks – Safety and Distractions. Yes it is might feel a little unsafe to listen to a book while you are driving or lifting weights but isn’t listening to music is as unsafe. You also get distracted being lost in your own world listening to great songs. But anyways, what I do practically is to focus more on what I am doing currently than listening to the book. I might miss a few sentences here and there but non-fictions do not change course in the matter of sentences. The whole theme essentially remains same and so you do not lose much. But if you feel like if you have lost track completely, just rewind 2 minutes and listen it over. I would rather read for 1 hour with 80% efficiency than not reading at all. I am not sure how it would pan out in fictions as the beauty of language and the transportation to another world is more important there. Also one hint in a few sentences missed might be crucial for the suspense. But for non-fictions it works amazingly well. I do not recommend listening to books whenever you can read just because you can read much faster and skip the things unimportant.

4. Gadgets: I own a Samsung Galaxy Note (Screen Size 5 inch), an Ipad 2 (Screen Size 10 inch) and of course a laptop. Depending on whether I want to have a browsing experience across various windows, read while waiting for flight boarding to start or to read at peace on a bean bag every device has its purpose. I mostly browse through magazine and news articles on my phone, read books and magazines on Ipad and research extensively on a topic browsing through various websites on my laptop. I strongly recommend a 4+ inch smartphone and a tablet to anybody who wants to increase his reading time.

5. Social Networks: I owe my sudden spike in reading to also the amazingly wonderful social network Not many of my friends are here but many of the friends who are avid readers. It is a platform where you share what you are reading, what you have read, what you liked and your reviews of books. How it has helped me? 1. Discover good books basis what my friends’ reviews, what they have liked and are currently reading. 2. Discover yet more good books basis the awesome recommendation engine which tells you what books you are likely to love based on your current likes 3. I keep on updating my progress on goodreads every 50 pages I complete. It keeps me motivated and gives a small sense of accomplishment 4. I keep on bookmarking the books I find interesting in my to-read shelf and immediately-to-read shelf and often choose my new book from those shelves.
Well I was also recommended Shelfari which incidentally is owned by Amazon and is a similar social network. But I did not find all the features I love in Goodreads. Ofcourse there would be much higher number of reviews given that all Amazon’s reviews would be imported here but I do not need 60,000 reviews, I just read a few!! There are others like aNobii and Librarything which I haven’t explored. Go and find where your friends are and which interface and content you like better.

I hope these tips might help you. Do let me know in the comments if you have found a different useful or practical way to read more or if you agree/disagree. I would like to summarize with this beautiful thought by Mark Twain, “A person who won't read has no advantage over one who can't read.”

Thursday, January 31, 2013

Book Review: Never Eat Alone by Keith Ferrazzi

Never Eat Alone is the ultimate book on networking recommended as one of the best business books ever. But after first few pages, I was skeptical that this book will turn out to be another broad level guide about networking containing importance of relationships and fearlessness ultimately from which I will come out BORED. I can say instead I have come out wiser, clearer and more creative. The book is FULL of practical and usable tips and tricks which will go a long way in improving one’s connections if implemented. And Keith Ferrazzi knows what he is talking about. He has played the game, mastered the game and reinvented it as well. Whether you are trying to succeed as a businessman, want to be a CEO or even running an NGO, this book is a must read to at least take you in the right direction. It will open your mind towards the vast array of possibilities of how you can go about expanding your network.

Now acknowledging that it is definitely a must-read I will like to criticize it a little bit as well. Mr Ferrazzi you would have been much more helpful if you would have included some bits about how people with different set of strengths than yours should try to achieve what you have. Without a doubt, as you yourself have also mentioned numerous times that you were born with gift of the gab and with an upbringing which made you comfortable in one-on-ones with seniors. Not all have the same strength as you have and by simply stating what you have done would not be of much help to the million shy people. Agreed some of your tips are easily embraceable and practice will make you better in the other tips, but because of your immense knowledge in the field I think we can expect more out of you.

So overall I am immensely benefited from reading this book as I plan to continue my struggle to come out of my shell and be comfortable with new people, making good conversations and enjoy in a group other than that of best friends and family. However, I do have these two thoughts in mind: Can drastic changes be made in personality traits and the other one being should I try to address my shortcoming or I should rather strengthen my strengths further.

Saturday, January 26, 2013

Book Review: The Power of Habit by Charles Duhigg

Cue, Craving and Reward – In hindsight, it all makes perfect sense but deciphering it on my own would have been quite difficult if not impossible. Continuously working without expecting results and practicing self-discipline – these two acts, incidentally highly glamorized and recommended in our culture, can take you only this far. I am not trying to say that they do not help; in fact they somewhere lay the foundation for what matters most – the habit and we need to realize its power. Till what point can you go on fighting your urge to not do what you should not do or till what point can you motivate yourself to do the right thing. There will be a day when your morale is low, day is bad and you give up and then slowly day by day you are back to the same old routine – haven’t we all witnessed this in our lives. Only habits survive and yes for to get a habit or to change old habit, you will need self-discipline but once habit is there you don’t need to rely on the fickle nature of self-control. We all have witnessed people that we are amazed by how much do they get done in a day or how much they know or how balanced they are – well good habits are behind it all. The habits of reading, writing, playing, working out, being organized or simply working hard contribute to our stature, knowledge and well-being more than any other thing.

The author through some amazingly interesting stories and researches has deciphered how cue, cravings and rewards play role in creating and maintaining a habit. He starts with our brain structure and how habit is governed from completely different part of brain than the parts responsible for our cognitive functions. Then he has explained how you should not try to change cues and reward but adapt just a different routine to replace our habit. He has also given good insights on social habits, corporate habits, strength of weak links and even revolutions.

Charles Duhigg’s style of writing is very much similar to the new age non-fiction bestselling writers like Malcolm Gladwell, Tim Hartford, Steven Levitt who all have authored great books in the fields of economics, human psychology and society behavior. While reading the book the insights are so deep, you will get a feeling that author is a PhD in psychology and is summarizing his life’s work but the author is a Yale, Harvard Business School graduate who is just a NY Times business column writer.

Finally recommending it highly to anyone and everyone and giving it 5 stars, I would like to sum up with a quote of my most favorite author, Stephen Covey who has also emphasized the importance of habit in his marvelous book:

“Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny”

Wednesday, January 16, 2013

Book Review: The Art of Happiness by Dalai Lama

Ever tried reading those mystical or spiritual books in which half of it you do not understand and the other half that you do understand; your mind does not buy it because of being utterly illogical? If you haven’t then you should give a shot to “The autobiography of a Yogi” as I am sure your mind does not have capacity to imagine how absurd a book can be. “The Art of Happiness” was started by me with a fear in mind of encountering a similar book but since I liked an interview of Dalai Lama somewhere I did expect it to be little different. And what a fresh breeze of air this book is. I feel lucky to have read this, to be able to get a glimpse into thoughts of Dalai Lama.  Amazing book.

There is always a sense of disbelief and scorn in my mind when I hear spiritual or religious views because of my atheist inclination. But when you hear a person who is quite similar to you in thought process, trying to explain those spiritual or religious views, how they make sense and even cite some studies which prove the views right, it becomes hard to reject his narration. This book is an effort of a psychologist, Howard Cutler who is trying to first get convinced by the views of Dalai Lama and then give world a way to be able to witness the brilliance and clarity of one of the purest minds in the world today. It makes the book very interesting and credible as the author does not sound completely submissive to Dalai Lama. He reasons it, questions it and presents his view as well.

I especially liked the meditations that are suggested in this book. To me meditations were always equal to reaching the state of near-blackout while keeping your thoughts away but for the first time I have heard about mind exercises as part of meditation. And I did find these exercises very effective and practical. The book is heavily focused on the power of compassion and how you need to control your mind. Power of compassion is really unique in my readings till now but controlling your mind did seem clichéd, though the treatment of the subject by Dalai Lama is not at all hackneyed. Must Must Read Book!! Go buy it. Read it. Now!!

Sunday, January 6, 2013

Book Review: The Lean Startup by Eric Ries

As I am writing this, I have just paid the last installment of the fees for making a web-based application. The cost of making it was significant as was the time spent on visualizing, interacting with the developer and testing it. And now I am not sure that it is something I will be translating into a business of my own, at least not in the near future. Sigh. When I got this business idea, I wanted to just-do-it nike style before it gets too late and so I wrote the B-plan in a train travel, met the website designing company the next day and closed the deal day after. I now wish I would have read this book before that.

Eric Ries has written a masterpiece for entrepreneurs with radical concepts and ideas. And you come out buying everything the author has said much like a textbook because everything he has talked about makes sense, is practical and is backed by reason. The book is divided into three parts – Vision, Steer and Accelerate which is further divided into 12 chapters.

In the first part, he talks about how once you get an idea you should go on defining it and go about testing your hypotheses. Every business idea is made up of some hypotheses – people need X, A is inferior B will do a much better job, if there would be Z in the market people will completely change how they are currently doing things etc. All these beliefs of ours, which are obvious to us has many more layers to it or is sometimes even outright wrong though it might appear infallible from our vantage point. All these hypotheses need testing and further refinement for which one should start with what the author calls MVP – Minimum Viable Product. There are many arguments against MVP for example, mine were I will not get the best response if they do not experience the full thing or they might steal my idea. But if you think deeper through those arguments, MVP does make perfect sense.

In the second part, author discusses developing the product further by testing each and every change and deciding which one are making sense and should be included and which ones should not be. Here he highlights vanity matrices and how we should stay away from them. It is very important for startups to use relevant matrices. He also talks about pivot-or-persevere moments in startups when you have to take a call whether to continue working hard on the path you are going or to change the path now knowing something you did not know earlier.

Third part is all about the organization structure, policies and processes that will help you grow. Here he talks about different engines of growth on which a startup needs to be very clear that which one it is going to target. Here he has emphasized on innovation and how to inculcate it as part of the startup culture. The epilogue in which he has discussed how Taylor’s work has been misinterpreted and misused in today’s business world and why startup should not be victim of that, is also very interesting read.

Overall it was very enriching book. I especially liked how the author has been talking about how so much energy and talent is getting wasted chasing unclear and imagined ideas. His work has been an amazing effort towards reducing that loss. I highly recommend this book if you want to start your own company, you have one or are in involved into intrapreneurship.