Tuesday, September 18, 2012

Tata Crucible 2012 - Pune Tata Track Finals

Round 1: Crosstalk
It was the regular crossword format round.
1.    Which country has highest paid ministers?
2.    Connect – Pele, Buffon, Maradona
3.    I own own. Who said?
4.    Kevin, Seamus, Ted and Otto created this. They wanted the name of the product to be 4 letters. Hence the name. It has been found to be equally popular with kids as well as adults.
5.    In Chetan Bhagat’s novel “2 states”, X sees future in you. What is X? (How can chetan bhagat’s novel come in a biz quiz!!!)
6.    “Stock market is a racket. Those stock market guys are crooked.” Who said?
7.    Landis and Gyr have been acquired by this company. Name it.
8.    Andrew Fluegelman coined this term after he wanted a particular distribution system.

1.    Singapore
2.    Puma
3.    Oprah Winfrey (for Oprah Winfrey Netowrks – OWN)
4.    XBOX
5.    Citibank
6.    Al Capone
7.    Toshiba
8.    Freeware

Round 2 – World in Capsule
1.    Identify the advertiser.
2.    Identify the trademarked logo from the world of music.
3.    Identify the first guy.
4.    Identify the company.
5.    What is special about this place?
6.    Identify this shareholder of a famous company

1.    Durex
2.    AC DC
3.    Larry Sanger – Wikipedia’s other co-founder
4.    Spark The Rise by Mahindra
5.    This hotel is in Finland made completely out of ice which is created every year in winters and gets melted in summer.
6.    Zynga the dog after whom the company is named

Round 3 – In Focus
1.    Who is the author of the book “blink”?
2.    Which celebrity owns Boy ToyInc.
3.    Which apparel company was created by Donald Fischer?
4.    Who owns IMDB?

1.  Malcolm Gladwell
2.  Madonna
3.  GAP
4.  Amazon

Round 4 – Line of Thought
Connect to a company.

1.    Adani – Logo of Welsupn, Wilmar and  Gautam Adani
2.    Godrej
3.    Coca cola
4.    Disney

Round 5 – Different Strokes
Format was like – 3 hints will be given one after one which will connect to someone/some company. Points will reduce as next hint comes. 15 on first hint, 10 on second and 5 on third.

1.    A. Founded in 1982 by Gary Hendrix with a National Science Foundation grant, it was originally focused on artificial intelligence-related projects.
B. James Gross sued it for scareware alerts

2.    A. Giridhari Das – president of Iskcon used it to draw attention through this to spread Krishna consciousness
B.   Its producers are Raine Maki, Harro Gronberg and Mikko Hakkinen.

3.    A. I am founder of Navjyoti India Foundation and the India Vision Foundation

1.    Symantec
2.    Angry Birds
3.    Kiran Bedi

Sunday, September 16, 2012

Tata Crucible 2012 Corporate Edition - Pune Round - Prelims

Well...first post in this blog...

This Saturday sat through a quiz after a long time in which I was not participating whatsoever. So to avoid boredom jotted down all the questions to put it out here for the general well being (as if I care ;) )
Prelims was 20 questions long and was common for both Tata and Non-Tata Track. Questions were as:  (Answers at the end)

 1.   It was an invention by John Walker in 1825. Samuel Jones copied and patented it under the trade name Lucifer. What is this product range? (Hint: Found in Indian kitchen; Hint 2: Also found in Indian poojaghar) 
 2.   Which business classic is dedicated to “greatest marketing strategist the world has ever known – Klaus Von Clausewitz”? 
 3.   Which european soccer star and Giorgio Armani’s friend owns two Armani boutiques in Kiev? (Hint: Spelling doesn’t matter as difficult to spell)  
 4.   In which organization or ‘club’ are customers called GMs or gentil members (nice members) and staff members GOs or gentil organisateur (nice organizers). (Hint: this is a big tourism club in asia)
  5.   Whose Award winning campaign was this?

  6.   What was started in 1946, when a young businessman named William Rosenburg opened Industrial Luncheon Services, which provided food and snacks to Boston Area Factory Workers?
  7.   Economicst and demographer Alfred Sauvy in an article published in the French magazine L’Observateur on August 14, 1952 coined this term referring to certain parts of the world. (Hint: It was related to Asia)
  8.   During mughal rule in Northern India, a city was comprised of Qasbahs and Ganjs. If Qasbah is a small town in countryside then what did Ganj mean? (Hint: Dariyaganj is still a good example of this)
  9.   Used loosely from the 15th century to refer to gold producing regions of West Africa. It is also a British gold coin produced in tower mint from 1664 to 1813. What is this word?
  10. Identify this engineer: (Hint: He had problem with another legendary engineer during his time)
 11. Thomas Sutherland, the Hong Kong Superintendent of the peninsula and Orient Steam Navigation Company proposed the foundation of a bank on “Sound Scottish Principles”. Which bank?
 12. ADCB is a diversified full service bank with over 50 branches in its own country and 2 branches in India in Mumbai and Bangalore. It has tagline “long live ambition”. Which city is it headquartered in? (Hint: Work out from ADCB if CB  stands for commercial bank)
 13. Jack Cohen was a pilot in World War 1. After war he used demob money to buy and sell surplus groceries. What brand was created in 1924, when cohen bought tea from a supplier? (Hint – its a retail giant)
 14. A particular profession in London has been found to have bigger brains in UK according to a study conducted. It is suggested that this is probably due to their intense study for 2-4 years to pass a test called The Knowledge. Which specific profession?
  15. Identify. A revered family name from 19th century.
 16. An airline launched a new brand platform called “Hello Tomorrow” to position itself as the enabler of global connectivity and meaningful experiences. Which airlines? (Hint: It has one of the largest market share in Indian International Air Travel?
 17. True North is an unchanging and true point on a gyro-compass. Which management consultancy company has its founder in 1973 created this company with guiding principle of True North – “our unswerving commitment always to do the right thing by our clients, our people, and our communities”.
 18. This company entered home entertainment and TV Industry in 2012 with Uppleva range after suggestion by a customer that normal TVs do not suit their furniture. Which company?
  19. With twitter handle ‘sparker’ who joined twitter in 2011 with the first tweet. “Sorry Zuck. I had to do it. (Actually@scooterbraun made me do it.)” (Hint: one of the founders of Facebook)
  20. Which luxury brand is associated with short film “A Therapy” shown in the pic below.

  1.    Matchstick
  2.    Marketing Warfare
  3.    Shevchenko
  4.    Club Med
  5.    Lego
  6.    Dunkin Donuts
  7.    Third World
  8.    Marketplaces  
  9.    Guinea
  10.  Nicolas Tesla (Was absurdly simple with the hint)
  11.  HSBC
  12.  Abu Dabhi
  13.  Tesco
  14.  London Cab Drivers
  15.  Dwarkanath Tagore
  16.  Emirates
  17.  Bain and Company
  18.  IKEA
  19.  Sean Parker
  20.  Prada